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Nick Valente


roxburynick
Jul 24, 20232 min read
How do you manage multiple users accessing your corporate social media accounts?
Best Practices for Managing Multi-User Access to Social Media Handle Credentials Free cyber security concept background, public domain...
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roxburynick
Jun 28, 20234 min read
Employee Social Media Advocacy: Leveraging Your Team’s Influence for Effective Marketing
What is Employee Social Media Advocacy? Employee Social Media Advocacy refers to the practice of encouraging and empowering employees to...
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roxburynick
Jul 21, 20162 min read
Chasing Viral, and How to Catch It
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...
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roxburynick
Jul 12, 20161 min read
The Real Marketing Lesson Behind the Success of Pokemon Go
There are already some articles on the marketing lessons on Pokémon Go. An article in Business Insider suggests it’s about engaging in VR...
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roxburynick
Jun 24, 20161 min read
Is a Single CTA better than Multiple CTA’s? It Depends.
List the Reasons 1 CTA is Better than 2 There are certainly cases where a single CTA is preferable. But the only one that I believe is...
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roxburynick
Jun 11, 20163 min read
AI & IoT will Change the World Sooner than you Think
The sentence in a recent article got me thinking was “What is required is a large number of examples so that the computer can teach...
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roxburynick
Mar 11, 20161 min read
Find Content Before Others Do
Quibb Reddit Quora Twitter Lists
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roxburynick
Dec 31, 20151 min read
6 Social Media goals for 2016
Be more human. Don’t talk like a salesperson or a political partisan. No one cares. Once you go to “that place” most people stop...
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roxburynick
Oct 30, 20151 min read
Diversity in Marketing & Advertising
Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials...
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roxburynick
Oct 29, 20151 min read
The top 5 things to never post on your company social media handles
A direct hit on a competitor. Calling out a competitor for an error or mistake, especially if the same event could have easily happened...
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roxburynick
Oct 14, 20152 min read
5 Ways to use Instagram you may be afraid to do.
Instagram has now been with us for 5 years. Who would have thought a simple photo sharing app could have gone so far in such a short...
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roxburynick
Sep 24, 20152 min read
5 Thoughts on #Fail Resistant Messaging
The Internet is an insatiable beast. It needs fodder to keep churning out giggles, laughs, tears and of course, outrage. For the most...
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roxburynick
Sep 23, 20151 min read
10 Social Holiday Checkup Ideas
Are you ready for the holiday and the social challenges and opportunities it brings? Now is the time to check your holiday plans twice...
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roxburynick
Sep 21, 20152 min read
6 Lessons from 24 Years of Marriage
It will be 20 24 years since I married my beautiful wife on September 21, 1991. Since then I’ve worked hard on 3 things; staying happily...
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roxburynick
Sep 14, 20152 min read
Your Company Needs What Trump and Sanders Have in Common
Please note the following is not a political statement or endorsement of any candidate or ideal. Seriously, it’s not. Passion Both Bernie...
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roxburynick
Aug 31, 20152 min read
Measure What Matters in Digital Media
You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You...
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roxburynick
Aug 5, 20152 min read
Painc Free Social Media
Don’t Panic – Getty Images We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It...
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roxburynick
Jul 23, 20151 min read
Are You Chasing Marketing Unicorns?
In social media it’s easy to set yourself up for success. There are so many metrics you can set as a goal you can almost What you can use...
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roxburynick
Jul 22, 20152 min read
What do You Want from Your Social Channels?
Do you wake up, read comments on your brands Facebook and Twitter page and immediately feel ill? Other inspirational brands like Nike...
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roxburynick
Feb 28, 20151 min read
Facebook vs. Twitter – Which is Better for Companies?
Facebook Facebook has a targeted reach unmatched by other platforms, reaching 71% of the adult population. Granted at this point the...
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