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Nick Valente


Chasing Viral, and How to Catch It
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...
roxburynick
Jul 21, 20162 min read
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Find Content Before Others Do
Quibb Reddit Quora Twitter Lists
roxburynick
Mar 11, 20161 min read
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Less Branding, More Filling
Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does...
roxburynick
Jul 10, 20141 min read
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Link Bait Headlines, Do They Work?
Floating Worm Hook (Photo credit: Wikipedia) Everyone has seen them. The headline screams a crazy tune, but the copy does not back it up....
roxburynick
Oct 5, 20132 min read
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Social Media Content Strategy
Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a...
roxburynick
Sep 27, 20122 min read
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If You’re Totally Under Water, Are you Wet?
This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week...
roxburynick
Aug 29, 20112 min read
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What is Your Site Optimized for?
Optimizing your site for users (SEO, or what I call UOC)Â should be one of your main goals because with a few exceptions, it offers one of...
roxburynick
Jul 28, 20112 min read
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Total Customer eCommerce
Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for...
roxburynick
Jul 13, 20112 min read
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Give First, Then Receive – Better Affiliate Marketing
Engaging your Affiliates Affiliates are like any other sales channel, the more information you give them the better they will perform....
roxburynick
Jun 22, 20111 min read
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SEO – It’s All Relative
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major...
roxburynick
Jun 20, 20113 min read
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The Final Word on Duplicate Content
Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google,...
roxburynick
Jun 13, 20114 min read
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Selling High End Products Online
GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....
roxburynick
Jun 7, 20113 min read
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SEO Has No Place As Your Main Content Strategy
We Don’t Do SEO Content Anymore Last week I spoke to a large content production company. My intent was to get some real, high quality...
roxburynick
May 31, 20112 min read
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Forget Panda, Provide Value
BE HELPFUL: Make sure your content is unique, original and helpful to consumers. Shift focus from only getting backlinks to providing...
roxburynick
Apr 28, 20112 min read
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2013 – The Year of the Cloud
I’ve been following the cloud with great interest since Slacker and Pandora came on the scene some time around 2007. The idea of...
roxburynick
Jan 8, 20102 min read
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