Nick Valente

It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...

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Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does...

Floating Worm Hook (Photo credit: Wikipedia) Everyone has seen them. The headline screams a crazy tune, but the copy does not back it up....

Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a...

This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week...

Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of...

Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for...

Engaging your Affiliates Affiliates are like any other sales channel, the more information you give them the better they will perform....

In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major...

Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google,...

GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....

We Don’t Do SEO Content Anymore Last week I spoke to a large content production company. My intent was to get some real, high quality...

BE HELPFUL: Make sure your content is unique, original and helpful to consumers. Shift focus from only getting backlinks to providing...

I’ve been following the cloud with great interest since Slacker and Pandora came on the scene some time around 2007. The idea of...