In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics.  But...

The Best First Step Building a comprehensive digital strategy is difficult.  Unless someone tells  you what their most pressing problem...

Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of...

Email marketing is alive and well. It is still one of the most effective ways of socializing your message to your fans, followers and...

This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are...

Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your...

Google Analytics, a free service from Google. If you’re like most companies you want to pull all that great data into an Excel...