You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You...

We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My...

In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics.  But...

With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and...

Holistic Digital Marketing & eCommerce Like you, your customer is multi-dimensional. Customers have different interests and reasons for...

Their Web Site somewhat reminds me of the stores. Crowded, lots of messages and stimulus. Here are my thoughts. Overview Overall the...

Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making incremental but...

I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It...

Does your e-commerce system present a problem for the 2011 holiday season? Top providers Website Magazine posted the top 100 e-commerce...

GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....

This is the first in a series of CEO Guides designed to give simple, clear explanations of Digital Marketing and Commerce to the CEO. Are...

66% price comparison 58% to find local store locations 58% check for discounts 49% check for reviews 46% compare products What to do?...

Physical stores spend a small forture making sure that the first thing you see when you walk in the door is something that will get your...

Most e-commerce businesses that use affiliates greatly under-utilize this incredible resource. If you are not communicating with your...

What you need to be looking at for a successful 2011 e-commerce season First, look at your analytics decide where you need to improve...

Image by Getty Images via @daylife Usability is a critical factor in website conversion so making your site as user friendly as possible...

Choosing the right shopping cart can make the difference between success and failure. Some things to consider when choosing your...

I’ve been following the cloud with great interest since Slacker and Pandora came on the scene some time around 2007. The idea of...