Instagram has now been with us for 5 years. Who would have thought a simple photo sharing app could have gone so far in such a short...

Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a...

9 Week Holiday Planner QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without...

We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My...

With a very small marketing budget and few resources, we set about to get brand recognization and sales in a crowded field, consumer...

In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics.  But...

The Best First Step Building a comprehensive digital strategy is difficult.  Unless someone tells  you what their most pressing problem...

With all the noise out there and the pending automated infographic services about to come on online I thought I’d get a head start and...

Many of the problems your eCommerce site has are longer term projects that may take major projects to fix. But making incremental but...

In this article there is a section from an even older article that still holds great value today no matter how you do business. The Six...

Image via CrunchBase This is a great video from SEOMOZ. It addresses the holistic approach to SEO I’ve been preaching for the past two...

Image via Wikipedia Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will...

Engaging your Affiliates Affiliates are like any other sales channel, the more information you give them the better they will perform....

B2C vs B2B Sites Facebook Like buttons work great for B2C sites, especially sites that have popular products, or products that have an...

What is Affiliate Marketing? Affiliate Marketing is a cost per action marketing program that leverages other websites and their marketing...

We Don’t Do SEO Content Anymore Last week I spoke to a large content production company. My intent was to get some real, high quality...

A young guy who basically walks everywhere in Flanders and Roxbury NJ wearing a sombrero. He is everywhere, always walking and happy to...

Steps to Managing your Online Reputation Decide who is going to monitor your online reputation. Will it be customer service, PR,...

Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning...

BE HELPFUL: Make sure your content is unique, original and helpful to consumers. Shift focus from only getting backlinks to providing...