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Nick Valente


Chasing Viral, and How to Catch It
It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...
roxburynick
Jul 21, 20162 min read
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Is a Single CTA better than Multiple CTA’s? It Depends.
List the Reasons 1 CTA is Better than 2 There are certainly cases where a single CTA is preferable. But the only one that I believe is...
roxburynick
Jun 24, 20161 min read
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Amazon’s Fire Phone; Best Feature
What would you say is Amazon’s new phone, Fire Phone’s best feature? Unlimited cloud storage of photographs The ability to scan products...
roxburynick
Jun 21, 20141 min read
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Site of the Week – Bed, Bath & Beyond
Their Web Site somewhat reminds me of the stores. Crowded, lots of messages and stimulus. Here are my thoughts. Overview Overall the...
roxburynick
Jul 7, 20111 min read
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Site of the Week – Giggle.com
I only do a site of the week when I see something I really like, or is a real disaster. This week it is a site that I really like. It...
roxburynick
Jun 22, 20113 min read
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7 Customer Centric Email Marketing Ideas
There are several area’s in which companies miss opportunities to increase loyalty, and increase sales by staying customer centric with...
roxburynick
Jun 14, 20112 min read
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Selling High End Products Online
GiltTaste.com A Sense of Special GiltTaste.com is a high end food reseller. They find the best of the best, often in limited quantities....
roxburynick
Jun 7, 20113 min read
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Online-Retail Integration for Surveys, Done Well
Lots of companies integrate their online and retail efforts, some with more success than others. On a visit to Dunkin Donuts this morning...
roxburynick
May 12, 20112 min read
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If Google SERP Experiments, Caught in the Wild
It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance...
roxburynick
May 6, 20111 min read
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Flash Still Not Seen By Search Engines – Update 2011
Reasons to use Adobe Flash with Caution Flash is expensive to build, even off-shore Flash is usually not easily updated by a marketing or...
roxburynick
Mar 23, 20112 min read
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Site of the Week – Best Buy
Image by Getty Images via @daylife Usability is a critical factor in website conversion so making your site as user friendly as possible...
roxburynick
Mar 11, 20111 min read
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