What is Employee Social Media Advocacy? Employee Social Media Advocacy refers to the practice of encouraging and empowering employees to...

It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...

There are already some articles on the marketing lessons on Pokémon Go. An article in Business Insider suggests it’s about engaging in VR...

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Be more human. Don’t talk like a salesperson or a political partisan. No one cares. Once you go to “that place” most people stop...

Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials...

A direct hit on a competitor.  Calling out a competitor for an error or mistake, especially if the same event could have easily happened...

Instagram has now been with us for 5 years. Who would have thought a simple photo sharing app could have gone so far in such a short...

The Internet is an insatiable beast. It needs fodder to keep churning out giggles, laughs, tears and of course, outrage. For the most...

Are you ready for the holiday and the social challenges and opportunities it brings? Now is the time to check your holiday plans twice...

Please note the following is not a political statement or endorsement of any candidate or ideal. Seriously, it’s not. Passion Both Bernie...

Don’t Panic – Getty Images We’ve all been there. Something happens in the social space that sets your C suite off into panic land. It...

Facebook Facebook has a targeted reach unmatched by other platforms, reaching 71% of the adult population. Granted at this point the...

Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the...

Why is it important to STAND for something? As I learned a young salesperson, people want to buy things from people they like. In fact...

There is much talk about social reach vs. engagement on Facebook. Although there is something to be said for both as a goal. At a base...

Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does...

It’s easy to make errors in Social. Even easier to do so when you hand your protagonists a gift as both Michele Obama and Ann Coulter did...

I just finished reading three well written articles in  The Fader, </a>a music focused magazine. Fascinating articles really. All paint...

Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a...