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Nick Valente

roxburynick
Nov 22, 20141 min read
What happens to ads when search goes audio?
In the case of Amazon it’s pretty easy to see their hope lies in you using the device to order paper towels with your voice. To quote...
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roxburynick
Aug 18, 20113 min read
Choosing the Right Digital Marketing Mix
In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics. But...
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roxburynick
Jul 28, 20112 min read
What is Your Site Optimized for?
Optimizing your site for users (SEO, or what I call UOC) should be one of your main goals because with a few exceptions, it offers one of...
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roxburynick
Jun 27, 20112 min read
Try This Tuesday- Gamification
Image via Wikipedia Gratification is the new rage, or will soon be. According to Gartner Group, by 2015, 70% of all the Global 2000will...
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roxburynick
Jun 24, 20112 min read
Getting the Most out of Comments
Image via Wikipedia So you’ve got a blog or website that allows users to post reviews or comments for your posts or products, good for...
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roxburynick
Jun 20, 20113 min read
SEO – It’s All Relative
In probably one of the best inforgraphics on Search Engine Optimizaiton, SearchEngineLand.com shows the importance of all the major...
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roxburynick
Jun 13, 20114 min read
The Final Word on Duplicate Content
Image via Wikipedia Not a month goes by that someone does not ask me about duplicate content and its affect on your rankings in Google,...
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roxburynick
Jun 10, 20112 min read
Finding a Good SEO Company
It is Hard to find a good SEO company This is much harder to do than it would seem on the surface. If you believe the personal profiles...
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roxburynick
May 31, 20112 min read
SEO Has No Place As Your Main Content Strategy
We Don’t Do SEO Content Anymore Last week I spoke to a large content production company. My intent was to get some real, high quality...
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roxburynick
May 6, 20111 min read
If Google SERP Experiments, Caught in the Wild
It’s 5/6/2011, a Friday night at 10 pm on the East coast. Google constantly experiments with the SERP page to increase its performance...
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roxburynick
Apr 28, 20112 min read
Forget Panda, Provide Value
BE HELPFUL: Make sure your content is unique, original and helpful to consumers. Shift focus from only getting backlinks to providing...
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roxburynick
Mar 28, 20111 min read
SEO and Design
Searchers Make Snap Judgements Before site preview searchers had to read the hopefully carefully crafted words the SEO or content Clicks...
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roxburynick
Mar 23, 20112 min read
Flash Still Not Seen By Search Engines – Update 2011
Reasons to use Adobe Flash with Caution Flash is expensive to build, even off-shore Flash is usually not easily updated by a marketing or...
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roxburynick
Mar 11, 20112 min read
SEO – “I’m not dead yet”
Image via Wikipedia To quote a favorite Monty Python line SEO is not dead yet, nor has it peaked. With the latest release of Panda from...
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roxburynick
Mar 3, 20111 min read
Did Google’s Algorithm Change Your Ranking?
Check your rank today. If you don’t have the luxury of an SEO firm to tell you how your traffic is doing consider a free tool like Rank...
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roxburynick
Sep 13, 20101 min read
Will Google Instant Search Effect Your Search Strategy?
Google announced its Instant Search last week. If you haven’t heard about this don’t worry, for the most part it does not affect your...
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roxburynick
May 24, 20102 min read
How Many Friends Can you Have?
No matter how hard I try I keep coming back to the thought that marketers are over relying on Facebook and Twitter. Yes it’s great that...
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roxburynick
May 10, 20102 min read
Easy Optimization, RSS Feeds
Everyone talks about how hard it is to optimize their websites. No one has the time or the ideas as to what do without adding additional...
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roxburynick
Apr 28, 20102 min read
When to Use SEO vs PPC
A recent study by Conductor found that many fortune 500 companies are not investing in organic search results or SEO. Instead they are...
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roxburynick
Apr 23, 20102 min read
Top Ten Search Results, Where do you Rank?
An important part of your Internet strategy should be to rank well for the top keywords in your industry. According to an article in...
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