What is Employee Social Media Advocacy? Employee Social Media Advocacy refers to the practice of encouraging and empowering employees to...

It’s what you secretly want. You know it, I know it, your agency knows it, and your executives ask for it once a month. The elusive viral...

There are already some articles on the marketing lessons on Pokémon Go. An article in Business Insider suggests it’s about engaging in VR...

List the Reasons 1 CTA is Better than 2 There are certainly cases where a single CTA is preferable. But the only one that I believe is...

Diversity is a greatly underused in day to day marketing activities. Diversity in Reaching Millennials Everyone knows that millennials...

A direct hit on a competitor.  Calling out a competitor for an error or mistake, especially if the same event could have easily happened...

The Internet is an insatiable beast. It needs fodder to keep churning out giggles, laughs, tears and of course, outrage. For the most...

Please note the following is not a political statement or endorsement of any candidate or ideal. Seriously, it’s not. Passion Both Bernie...

You have your digital campaign performance deck prepared, you go to meet with your CEO and she asks, “how many sales did we make?” You...

Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the...

I just finished reading three well written articles in  The Fader, </a>a music focused magazine. Fascinating articles really. All paint...

Hiring an intern write your blog instead of the person in your company who knows the most about your product Taking before listening and...