Interactive marketing and technology are becoming increasingly intertwined. So much in fact that that even your average online marketing manager needs to have a good understanding of the technologies that drive today’s successful online marketing campaigns. Marketing Sherpa posted an article on the need for a Chief Marketing Technologist at companies that want to make the most of their interactive efforts.
Here is the summary.
Marketing with the most effective tactics increasingly means marketing with the latest technology. As innovation piles on top of innovation, how can your team ensure you’re selecting and using solutions wisely?
See why the CTO of a marketing software company says more marketing
teams need managers who focus exclusively on marketing technology. Find
out where he says you might find the right person for the job.
This article is a great read. Looks like someone has finally invented a job title I’m perfectly qualified for. Nick Valente has over 16 years of ecommerce and interactive marketing experience and a Masters of Technology Management from Stevens Institute of Technology in Hoboken, NJ.
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