We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My friends at NetElixer, one of my favorite Paid Search partners, sent out this great email with a 9 week holiday planning calendar in it.
I like the NetElixer Calendar. Below I’ve added chart covering the key items you should consider for your holiday digital marketing plans
Date
Key Holiday Actions
Now to October 20
Build your Holiday Editorial Calendar for blog posts, social media engagement and blogger outreach
Start communicating to your affiliates about holiday schedules
October 23 to November 15
Early Emails. Keep your standard email schedule
Offer special deal and vertical holiday email newsletters
Coordinate offers with home page of site, PPC, blog, social, landing pages and outreach
Landing pages with specific offers
November 16 to November 23
Continue Emails, blog and social integration Push last minute shipping deadlines, let folks know when they will get their products
Preview Black Friday offers
Don’t forget to feed affiliates Black Friday offers
Consider publishing Black Friday offers to Fans of Facebook and your favorite Affiliates early
Make sure your customer service and support groups are educated ready to handle increased questions on products and offers.
Black Friday through Cyber Monday
Monitor traffic, make sure everything is running correctly
Note successes and disappointments. Plan for post CyberMonday sales
November 29 to December 10
Adjust editorial calendar, posts, outreach and home page to reflect sales levels, competitors and any other relevant factors
Last minute specials coordinated through all channels.
Be sure to coordinate with product management and purchasing to identify last minute deals
December 11 to 19
Critical to re-post shipping deadlines
Have you built your holiday calendar yet?
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