Image by Getty Images via @daylife
Usability is a critical factor in website conversion so making your site as user friendly as possible should be an ongoing, never-ending goal. Best Buy is my first site of the week. Here’s why.
Large easy to read navigation with fewer than 8 items
Drop down navigation off of main menu is easy to follow and allows users to easily find the category/product they are looking for. It’s also fast and devoid of unnecessary graphics
Easy to read and find secondary navigation
Big up-front search feature in the upper left to take advantage of where people will look
Easy to see feature product navigation with icons so visitors can easily see other features
Security easy to find, TRUSTe and CyberTrust on bottom of the page (not shown)
Phone # listed on the bottom of the page.
Also see this great article on pros and cons of different site navigation.
How does your site compare?
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