Over the years I’ve used both TurboTax and H&R Block (aka Tax Cut). Both function well and got the job done. To be honest most of the...

Why is it important to STAND for something? As I learned a young salesperson, people want to buy things from people they like. In fact...

In the case of Amazon it’s pretty easy to see their hope lies in you using the device to order paper towels with your voice. To quote...

There is much talk about social reach vs. engagement on Facebook. Although there is something to be said for both as a goal. At a base...

Though not the best example of minimal branding I think this is still an excellent example of a lightly branded campaign that does...

What would you say is Amazon’s new phone, Fire Phone’s best feature? Unlimited cloud storage of photographs The ability to scan products...

It’s easy to make errors in Social. Even easier to do so when you hand your protagonists a gift as both Michele Obama and Ann Coulter did...

I just finished reading three well written articles in  The Fader, </a>a music focused magazine. Fascinating articles really. All paint...

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Chromebooks are Google’s attempt at launching a third OS to rival Apple and Microsoft. The key difference is very little of the OS lives...

Floating Worm Hook (Photo credit: Wikipedia) Everyone has seen them. The headline screams a crazy tune, but the copy does not back it up....

Udate – 9-16-13. A lot has changed about content since I first wrote this article a couple of years ago. For one, content is no longer a...

English: Red Pinterest logo (Photo credit: Wikipedia) Looking at the success of Pintrest this morning it finally hit me. Pintrest is a...

9 Week Holiday Planner QR Codes are quickly gaining popularity. Because of this many companeis are putting them everywhere, often without...

I’ve had great success on all three and along the way the first two have taught me a bit about the third. Listen – Marriage is about...

We’re almost in October and the leaves in the Northeast are already starting to change. That means the holiday season is upon us. My...

With a very small marketing budget and few resources, we set about to get brand recognization and sales in a crowded field, consumer...

This was a question asked by my 10 year old daughter this summer while swimming in our pool. Believe it or not this prompted a two week...

Product Development and Social Media Corporations have spent a great deal of the past century creating products that meet a criteria that...

In a recent post I discussed the difficulty in picking a digital marketing strategy without having first looked at your analytics.  But...